Osea Malibu
Brand Identity / Package Concepts
Clean Beauty Before There Was Clean Beauty.
Uniting powerful essences from earth and sea, OSEA specializes in plant-based skincare infused with nutrient-dense oceanic ingredients and botanical actives to heal skin and nurture spirit.
We worked with Osea to develop a strong brand position for their natural performance skincare line. The project began by focusing on their brand story and key brand messages to construct an explicit course for their visuals. For the color palettes we played with tones of blue, green, and brown to signify earth meeting the sea. This palette paved the way for our social curation, campaign direction, and rich packaging concepts.
