One Over One

Brand Strategy & Design / Packaging Designn / Photography / Website Design

Effortless makeup made with natural and organic ingredients for the conscious woman.

One Over One was designed with a minimalistic mindset for the on-the-go type of woman. Carefully crafted with natural and often organic ingredients, their makeup products are clean, simple, and designed to complement the effortless beauty of your everyday life. Like a white t-shirt, they are easy to dress up or down, and never go out of style.

We worked with One Over One from the start to launch on a vast variety of services. We kept minimalism, nature, and health in mind during every aspect of the project to provide an honest translation from start to finish. We chose universal colors for their products and paired them with scents of orange blossom and jasmine to compliment women through nature. We provided campaign direction, video, and photo services, website design, social, and packaging content. 

Press coverage: "Their packaging is chic, youthful, and modern - a welcome departure from the clunky logos be dated color schemes many brands that skew natural or organic seem to veer towards." - Sporteluxe