Afterpay x NYFW
Social Media Strategy / Creative Direction / Content Creation / Influencer Management
Afterpay x NYFW is connecting great brands with engaged shoppers all while continuing the mission of democratizing fashion and celebrating the future of retail.
We partnered with Afterpay to be on-the-ground social media content creators to cover New York Fashion Week in September 2022. We built brand awareness for Afterpay as the lead sponsor of NYFW through engaging content across Instagram & TikTok.
We started our NYFW campaign prior to the start of NYFW by building hype around the first-ever NYFW NFT drop, The Keys to NYFW, that unlocked access to coveted NYFW experiences and limited drops. We continued the campaign by giving their audience a peek at events & activations at NYFW.
In addition to providing original content, we also worked with Afterpay Brand Ambassadors to create short-form interview-style videos for both Instagram Reels & TikTok. We look forward to continuing NYFW coverage for Afterpay for the February 2023 season.