Nike Run Club

App Photography / Campaign Strategy

Our proposal to the Nike Run app was inspired by their tagline, “your perfect running partner.” After looking at Apple’s signature screensaver of Yosemite, the idea sparked. Like most stock backgrounds, they are the perfect imagery of places most people only experience in fantasy. We made that dream a reality so that each runner would feel limitless with Nike. No matter where you are or who you are with, Nike is there to encourage you to keep on running.